Marco Larsen is the CEO and Principal for PUBLIC, NYC; a strategic communications firm in New York City. PUBLIC works with many of the world’s intriguing brands like Qatar Airways, Petrossian, Zurich and Todd English Enterprises. Mr. Larsen is also the creator of PANIC, Brand Metrics - a system that measures abstract perceptions to improve and impact brand strengths. PANIC is currently taught at Georgetown University’s McDonough School where Mr. Larsen serves as a guest lecturer. Both PUBLIC and PANIC are recipients of multiple industry awards including Brand Platform of the Year and Best Media Campaign.